New ways of disseminating ideas

This is a video by Mike Wesch and his students at Kansas State University. Is this a viable way of disseminating ideas? Might this type of media form part of how we form or change opinions?

I personally believe that young generations use new media technologies in order to express themselves and their ideas and beliefs differently. This can also be seen in the Larry Lessig video I posted on my blog. New media and digital technologies offer a perfect platform for young people to change traditional communication patterns. I am quite fond of this creative movement, since everyone can be a "creator" in today's digital age and it is quite extraordinary how enthusiastic and innovative young people are when it comes to expressing themselves online.