Whilst couturelab is selling luxury products "beyond season and trend", ebay is selling pretty much everything. I will first analyse Couturelab and then ebay.
The couturelab website has a subtle and elegant design and is divided into clear categories: "new","woman", "man", "child", "home", "travel", "jewellery", "gifts", etc. The different sections are distinguished by different hd pictures showcasing the product ranges.
Parts of the pictures can only be accessed by couturelab members in order to avoid for the precious products to be copied. The couturelab website is strategically structured and it is easy for users to find what they are looking for.
The website's grey colouring and its elegant look perfectly support and underline the exclusivity of the couturelab products. Each product can be seen from various angles and in full screen which helps the potential client's to feel more confident with purchasing online. The subtleness of the site and the subtle display of products give the customer comfort that his/her details and credit card details are safe with couturelab. Unlike Ebay the couturelab website does not seem to try to be selling anything.
Ebay- Looking at www.ebay.com the user is instantly bombarded with fleshy colours and products without end. Not only is there endless categories in the first place, but there is also endless categories within categories. The design of the website and the colours and bid now banners are communicating a "buy now or you miss the bargain" message. The quality of the product pictures is often very bad and due to the fact that everyone who puts a product onto ebay can design an own product page, there is no overall conformity of design on ebay.
It is also very hard to know which products are "real" and which ones have been "copied". The sheer size of the website and its user and customer base makes it very vulnerable to scans, fakes, credit card detail theft, etc.
See below Dolce & Gabbana offered on ebay. It is very hard for customers to find out if they are buying original or fake products.
Whilst on www.couturelab.com the purchases are being delivery is taken care of by couturelab, on www.ebay.com, the buyer has to wait for the previous product owner to deliver the product.
Due to a growing number of very skillful "hackers" I am personally very careful not to open up my data and credit card details on vast websites such as www.ebay.com
2 comments:
subtle and elegant design
Can you explain what you mean here?
It is very hard for customers to find out if they are buying original or fake products.
But what does this have to do with a review of the design of these web sites?
I think you've explained something of why you like particular sites but the brief asked for a review of web site design - whether you are a customer of a site or not.
Ok Nigel,
i will do. You are right. Was more my own perspective. Will try to re write the section and focus more on design
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